2025 Annual Report

In 2025, we faced historic cuts to our care. Just when we thought the stakes couldn’t be higher, they rose. And so did we. Taking our cues from caregivers, we organized, built power, secured policy victories, and continued to reimagine care for our future.

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A graphic featuring protesters on a stage holding signs to protect Medicaid in front of the Capitol building in D.C.

The Sprint

In 2025, we faced historic threats to the systems families rely on every day.

Families navigated funding cuts, growing waitlists, and a shrinking infrastructure, making care even harder to find and afford. These challenges exposed just how fragile and inadequate our care systems truly are. But caregivers, care recipients, and care workers kept showing up—with resilience, creativity, and deep love for one another.

Together, we advanced state policy wins, elevated care in pop culture, and brought care stories and organizing pressure directly to legislators in Washington, D.C., when Medicaid came under threat. We continued to shift the narrative, making it clear that this isn’t about personal responsibility, but about the public promises and systems that fail families and fall short when care is needed the most.

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The Marathon

In 2026, our current system is under acute pressure. Even as we work tirelessly to protect access to care, we see this moment as an opportunity to reset our vision and reimagine what the system could be. Grounded in our pillars of care—child care, paid leave, aging and disability care, and good care jobs—and led by the people living the impact of our system’s failure every day, we are seeding the vision and care infrastructure of the next era.

Where We Pushed Forward

When Medicaid came under threat, we mobilized caregivers, advocates, and families nationwide to defend the essential programs that millions of people rely on. Through vigils, rallies, coalition actions, and direct advocacy, we showcased stories that make it impossible to ignore the human cost of care cuts.

Highlights:

  • Hosted 24- and 60-hour Medicaid vigils in Washington, D.C and 220 Medicaid defense events across the country
  • Collected 2,500 family care stories and sparked 1,500+ online actions
  • Activated 30,000+ calls and messages to Congress
  • Participated in 37 Protect Medicaid coalition actions nationwide

In states across the country, we worked alongside partners and advocates to secure meaningful policy wins for caregiving families, care workers, older adults, and people with disabilities.

Highlights:

  • California: Helped pass historic paid leave legislation and expanded family definitions
  • Georgia: Secured investments in aging, disability, and child care
  • Illinois: Advanced direct care worker wage increases and hosted a rural Medicaid roundtable with Governor JB Pritzker
  • Michigan: Helped block harmful cuts and protect direct care worker wages

We continued to shift how care narratives are represented in culture by partnering with storytellers across film, television, journalism, digital content and visual arts to tell more honest, human care stories and seed change in media and pop culture.

Highlights:

  • Celebrated the premiere of Caregiving, a new PBS documentary executive-produced by Creative Care Council founding member Bradley Cooper
  • Partnered with the acclaimed independent film Familiar Touch, a “coming of old age” story following a woman living with dementia as she transitions to an assisted living facility
  • Executive-produced Take Me Home, which won the 2025 Tribeca Film Festival & AT&T Untold Stories Award, and premiered and won several awards at the Sundance Film Festival
  • Experimented with 14 new content creator partnerships

We invested in long-term movement infrastructure by expanding leadership pipelines, deepening advocacy capacity, and growing our national and state-based network of care champions.

Highlights:

  • We reached more than 1.5 million people online
  • Launched a new, 100-person national Care Fellowship cohort
  • Evolved the Care Fellowship into a focused 4-month program with a Capstone experience
  • Grew our email list by 50% and social following by 11% across all platforms
  • Conducted 140+ direct touchpoints with Hill offices
  • 1,600+ media mentions keeping care at the center of national and state conversations

Even amid urgent threats to care, we created space to imagine and build toward a better future. CareFest brought together caregivers, creators, storytellers, and changemakers to envision what care could become, and seed new ideas, and pathways for turning vision into action.

Highlights:

  • Hosted 3-day CareFest summit that activated the full creativity of the care movement
  • Launched first-ever Care Storytelling Showcase to help bring creative care stories to life on screen and beyond
  • Convened 150 journalists, influencers, content creators and storytellers across care-related beats through Covering Care Media Salons.

Financials

Fundraising - 8%

Relationship-building and resourcing strategies with key care champions in the world of philanthropy.

Administration - 16%

Powering our organization’s continued health, growth, sustainability and development.

Program - 76%

Sustaining mission-aligned and power-building strategies, activities, and tactics across our program verticals—from policy, advocacy, and organizing to digital strategies and narrative and culture change.

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Where We Grow From Here

2026 will be a defining year for Caring Across Generations. We’re launching 1 Million Care Conversations and the State Care Network to listen to families, build power, connect partners, and win real change. We’re shaping a unifying story of care in America. And we’re launching our multi-media entertainment company, Give Not Take Media to partner with artists to tell great stories about care on screens.

Read Our Full 2025 Annual Report

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A graphic featuring disability activists holding signs saying to protect medicaid at a rally.

How You Can Support

Donate to help this work take root, follow us to stay connected, and take action when it matters most. Together, we can grow the care movement and win the care systems families deserve.