About

Since 2011, we have been building a movement of all ages and backgrounds to transform the way we care.

We listen
to you

Your stories inspire the solutions we need.

We think big
and go bold

We push groundbreaking ideas and are not afraid to experiment.

We're in this
together.

Because we know it'll take all of us to make a lasting change.

Building the Caring Majority

Our Approach

To Reach our Ultimate Goal

A world where everyone can age with dignity, and caregivers are respected and supported.

How you can help

We Develop Innovative Policies

starting at the state level to make quality care more accessible

President Obama

Our Policies Fuel Campaigns

where our field partners educate communities, organize activists, and pressure elected officals

Guitar player

We're Shifting Culture

to value care and embrace aging, so the policies we fight for can take root

Guitar player

We Elevate
Stories

of caregivers and older adults to make caregiving and aging more visible and respected

How you can help

Our Team

Behind every great movement stands a team of passionate organizers, communicators, and visionaries.
Meet ours!

Get to know us
team photo

Our Partners

More than 100 local, state, and national partners support our bold vision for a new approach to caregiving and help make up our movement toward accessible care.
Field Network
Local and state-based allies are working around the country to pass innovative new programs that support caregivers, care recipients, and their families.
Organizations & Experts
From advocacy groups to academic researchers, our national partners allow us to successfully advance our policy work.
Culture Makers
Collaborating with noted filmmakers and storytellers, we're changing the way aging and caregiving are presented in the media.
Social Responsibility
Partnering with private sector companies, we're shifting the way caregiving is supported in the home and in workplaces.
Individual Members
Thousands of people, in every state across the country, have joined this campaign to change the way we care in America. Have you?

Join

JoinPeople say we cannot afford to care. We believe we can't afford not to. If you agree, get involved.Sign Up

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Give

GiveYour support allows us to expand our reach and continue our critical work to make caregiving easier for all families.Give Now

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