You are not alone

We are families, caregivers, people with disabilities, and aging Americans creating a new way to live well and age with dignity.

About Us

Every day we’re telling our stories and taking action so that we can have the freedom to make the care choices that are right for us and our families.

Elderly Maine considers tax hike to fund universal home care

This video segment originally appeared on PBS Newshour. Watch it there. On November 6, Maine voters will consider a proposal...

Pay Caregivers Fairly with Ai-jen Poo

This podcast episode of Call Your Girlfriend can also be found at this link. Personal shero and labor innovator Ai-jen...

A Radical Solution to the Impossible Cost of Caring for the Elderly

By: Nina Liss-Schultz

This article appears in the September/October issue of Mother Jones Magazine. Read the original here. Roland Bourque was 30 years...

Iowa needs to invest in caregiving infrastructure

By: Ady Barkan & Sarita Gupta

This article first appeared in the Des Moines Register. Read the original there. As our country seems more divided every...

Double duty: Caregivers take on a second shift in an aging America

By: Jackie Crosby

This article first appeared in the Star Tribune. Read the original there. Our Co-Founder Sarita Gupta also appeared in a...

Imagine 2048

Imagination is powerful. When we imagine, we step outside existing boundaries. We step outside existing obligations. We unleash our vision....

Culture Change, Tech, and Care at SXSW

Our Culture Change Director, Ishita, took a trip to South by Southwest (SXSW) last month, and brought back lots of...

Two ways we can meet the care needs of 21st century families

Imagine being able to draw upon a family care insurance fund if your mom suffers a stroke. You could take...

Why Care?

All of us will be a caregiver or need care some day, but our families and our economy are on the brink of a care crisis. By redefining care, we can redefine our future.

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Take Action

Help shift the perspective

The only way we can get better care for our loved ones, better support for our families, and better jobs for caregivers is by shifting how our culture values care. And the only way to do that is by taking immediate action.

When you share your story, pressure public officials, and show your support for care, you’re helping to create groundbreaking change that strengthens our movement for quality care.

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Reject Trump's SCOTUS Nominee!

We demand Supreme Court justices who will uphold laws that enable us to be there for our loved ones.Take Action
Take Action

Keep families together!

Indefinite detention, family separation, and more people in cages has no place in the future we are building as the #CaringMajority.Add you name
Add you name

#ShareYourCare

#ShareYourCare: Show that caregiving is an issue that touches us allTell your story
Tell your story

Care for our Kupuna

Thank Governor Ige for signing the Kupuna Caregivers billSign Today
Sign Today

Building a Movement

Our coalition represents more than 100 local, state, and national organizations who share our bold vision for a new approach to caregiving — and who are making it real.

Field Network

Local and state-based allies are working around the country to pass innovative new programs that support caregivers, care recipients, and their families.

Organizations & Experts

From advocacy groups to academic researchers, our national partners allow us to successfully advance our policy work.

Culture Makers

Collaborating with noted filmmakers and storytellers, we're changing the way aging and caregiving are presented in the media.

Social Responsibility

Partnering with private sector companies, we're shifting the way caregiving is supported in the home and in workplaces.

Individual Members

Thousands of people, in every state across the country, have joined this campaign to change the way we care in America. Have you?

Join

JoinPeople say we cannot afford to care. We believe we can't afford not to. If you agree, get involved.Sign Up
Sign Up

Give

GiveYour support allows us to expand our reach and continue our critical work to make caregiving easier for all families.Give Now
Give Now

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You are not alone

We are families, caregivers, people with disabilities, and aging Americans creating a new way to live well and age with dignity.

Every day we’re telling our stories and taking action so that we can have the freedom to make the care choices that are right for us and our families.

Elderly Maine considers tax hike to fund universal home care

Pay Caregivers Fairly with Ai-jen Poo

A Radical Solution to the Impossible Cost of Caring for the Elderly

Iowa needs to invest in caregiving infrastructure

Double duty: Caregivers take on a second shift in an aging America

Imagine 2048

Culture Change, Tech, and Care at SXSW

Two ways we can meet the care needs of 21st century families

Why Care?

Take Action

Help shift the perspective

Reject Trump's SCOTUS Nominee!

Keep families together!

#ShareYourCare

Care for our Kupuna

Building a Movement

Our coalition represents more than 100 local, state, and national organizations who share our bold vision for a new approach to caregiving — and who are making it real.

Field Network

Local and state-based allies are working around the country to pass innovative new programs that support caregivers, care recipients, and their families.

Organizations & Experts

From advocacy groups to academic researchers, our national partners allow us to successfully advance our policy work.

Culture Makers

Collaborating with noted filmmakers and storytellers, we're changing the way aging and caregiving are presented in the media.

Social Responsibility

Partnering with private sector companies, we're shifting the way caregiving is supported in the home and in workplaces.

Individual Members

Thousands of people, in every state across the country, have joined this campaign to change the way we care in America. Have you?

Join

JoinPeople say we cannot afford to care. We believe we can't afford not to. If you agree, get involved.Sign Up

Give

GiveYour support allows us to expand our reach and continue our critical work to make caregiving easier for all families.Give Now

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Thank You For Subscribing