JOB OPENING - Caring Across Generations




Title: Culture Change Manager
Position: Full Time
Reports To: Culture Change Director
FLSA Status: Exempt
Salary: $72,000 – $76,000
Start Date: As soon as filled
Work Location: New York City or Los Angeles

About Caring Across Generations:

The way we work has changed, our families have changed – but care hasn’t. With Millennials becoming parents and Baby Boomers getting older, the need for care is surging. Yet many people can’t just rely on family for the support they need, and paid caregivers barely make enough to support their own families. 

Caring Across Generations is an intersectional campaign working to make care more affordable and accessible at every stage of life, while making sure caregivers are treated with respect and dignity. Founded in 2011 by workers’ rights activists Sarita Gupta and Ai-jen Poo, we’re focused on creating change in three ways: organizing a powerful movement of the Caring Majority, fighting for groundbreaking policy at the state level and federal level, and changing hearts and minds through storytelling and leveraging pop culture. The person in this position will be focused on the last of these strategies: leveraging culture to transform attitudes, behavior, narratives, and social norms to make caregiving and caregivers more visible and valued. 

We were behind the historic win to extend federal minimum wage and overtime protections to home care workers, and in 2018, helped Washington state create the nation’s first universal public program for long-term care.

In 2020, Caring Across is entering an ambitious next phase: launching a national campaign for Universal Family Care (UFC), a new holistic, sustainable framework to ensure every family can afford childcare, paid family and medical leave, AND supports for loved ones who are aging or living with a disability. Care has been entering the public discourse as an issue that affects all of us, and one that needs a public solution. UFC calls for creating a family care insurance fund that everyone would contribute to and benefit from, while fundamentally advancing gender, racial, and economic justice in our society at large. In order to pave the way for our ambitious Universal Family Care platform and create a cultural tipping point so that people demand a collective solution to their care needs, we are scaling up our culture change strategies and tactics by expanding our team. 


Position Summary

Caring Across Generations is seeking a creative, strategic, organized, and self-motivated person to join our Culture Change team. You have a passion for pop culture and new media, and a strong belief in the power of stories to change how people feel, think, and behave in the world. You’re a high energy go-getter who can intuitively connect the dots between gender equality, racial and economic justice, disability rights, immigration reform, and the growing needs for care. You have the interest and inclination to act as an interpreter between the communities we represent and the entertainment industry. And you’re a versatile multi-tasker who enjoys a creative brainstorm as much as a strategic one, and can switch from project management to writing to networking in the course of a day!  

The Culture Change Manager will support the Culture Change Director on a wide range of programs, manage their own projects, and also collaborate with the communications, field, and digital teams to leverage pop culture moments and drive positive conversations about care with our target audiences.

If the following questions excite you, this might be the job for you: How can we show the humorous side of caregiving? What stories do we want to share with showrunners that must be told on next year’s television shows? How can we leverage moments when care shows up in pop culture, from a TV show like Speechless to a Hollywood film like Roma? How can we work with the broader social racial justice movement to show more nuanced and diverse narratives that are intersectional? How do we ensure that our culture change strategies and tactics integrate with our policy and field work?


Roles and responsibilities: 

  • Identify, develop and implement small-scale digital campaigns around tv ,film and other pop culture products/moments to make caregiving and caregivers more visible to our target audience. 
  • Pursue opportunities to share and seed care stories amongst strategic groups of writers and showrunners in Hollywood.
  • Collaborate with documentary filmmakers, our field team, and grassroots partners to design strategies using films as tools for base-building and engagement. 
  • Develop curricula and guides to accompany cultural products and campaigns that we produce and/or collaborate on. 
  • Produce high-profile events that spotlight cultural content about care and caregiver stories from our members as well as entertainment industry influencers to garner media and mainstream attention, and/or support our  advocacy goals.
  • Manage consultants as needed, including designers, web developers, writers, and event production vendors. 
  • Build and maintain a database of contacts and relationships with culture change partners and strategists, artists, creatives, influencers, and others from the entertainment industry.
  • Support the culture change director in managing Caring Across’ creative council (cultural and creative influencers) and organizing intimate salons and events to cultivate and inspire them.
  • Support the director in maintaining partnerships with allied organizations and companies, and building the culture change field, including supporting Storyline Partners, a collective that we are founding members of. 
  • Support the culture change director and development team in drafting fundraising proposals and reports.
  • Develop and maintain systems for monitoring and measuring our impact.
  • Implement cultural tactics that support our policy, field, and communications teams as needed.  



  • A minimum of four years experience in culture change, social impact campaigns, cause marketing, CSR, or in producing  socially conscious media. 
  • Strong project management skills, with a preference for experience leading projects from beginning to end that involve collaboratively creating dynamic content, producing events, and/or implementing creative digital campaigns. 
  • Strong time and people management skills, including demonstrated ability to think independently and with limited supervision. Comfortable working with some ambiguity. 
  • Excellent writing skills across a variety of formats, as well as experience drafting compelling copy and engaging content for social media.
  • Exceptional verbal communication skills, and experience developing and maintaining partnerships and relationships across sectors. 
  • Ability and interest in collaborating with artists and creative change makers; experience interacting with high profile public figures/ influencers preferred. 
  • Track record of doing work that is creative and innovative. 
  • Experience working as part of a fast-paced, dynamic team. Strong interpersonal and problem-solving skills, and a calm demeanor — even when time is tight and the pressure is on. 
  • Experience in production and/or distribution of creative content highly preferred. 
  • Interest in audience research and behavior change. 
  • Ability to travel domestically, at least twice a month, is a requirement. 
  • Proficiency in Microsoft Office and Google Suites. 
  • Experience communicating with a team across multiple channels (Slack, What’s App, etc) in remote environment a plus
  • Strong social justice lens and an appetite to undo racism, sexism, misogyny, classism, ableism, homophobia, xenophobia, and other forms of oppression. 


How to Apply 

Candidates will be considered on a rolling basis until it is filled, but preference will be given to those who apply by midnight ET on April 10th. 

Please send a resume, cover letter, and writing sample (demonstrating either your creativity, or your strategic thinking, or your project management experience) to The cover letter should include response to the following questions: 

  • Why are you interested in applying to this role?
  • What role do you think storytelling and pop culture play in creating a more just, equitable, and caring society and culture?

Compensation, Benefits and Work Schedule

This is a full-time, exempt position, with occasional evening and weekend work based on need.  The annual salary range will be $72,000 – $76,000, commensurate on experience. 

Caring Across Generations is a project of, and fiscally sponsored by, Bend the Arc: A Jewish Partnership for Justice. Bend the Arc offers a comprehensive benefits package including: 

  • Medical, dental and vision benefits fully paid for by Bend the Arc for individual coverage and generous employer contribution of 80% toward monthly premiums for dependent and family coverage; 
  • Long and short term disability benefits fully paid for by Bend the Arc; 
  • 401K with employer contribution of 2% after your first year; 
  • Paid time off including:
    • 15 vacation days during your first three years with an increase to 20 vacation days in your fourth year
    • 12 sick days per year
    • 23 paid holidays each year
    • Generous Caregiving / Personal Leave of Absence policy with a Paid Leave Benefit that covers 3 weeks of paid leave for each year of employment, up to 12 paid weeks after four years on staff
  • Adoption Assistance Program providing reimbursement of up to $1,500 for qualified adoption expenses;
  • Dependent Care Flexible Spending Account;
  • Flexible Spending Account or Health Savings Account for eligible health related expenses;
  • Commuter Benefits;
  • Employee Assistance Program;
  • Life Insurance fully paid for by Bend the Arc;
  • And more!

Bend the Arc values a diverse workforce and an inclusive culture.  We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status, record of arrest or conviction, or any other legally protected status. Bend the Arc is an equal opportunity employer and encourages applications from women, people of color, persons with disabilities, and LGBTQIA individuals.

This job description is intended to convey information essential to understand the scope of the position. It is not intended to be an exhaustive list of skills, efforts, duties, or responsibilities associated with the position.