We Know You Care - Caring Across Generations

We are proud to announce the launch of the CREATIVE CARE COUNCIL! LEARN MORE


We Know You Care

Men can be caring, vulnerable, and strong all at once. 16 million of you show this complex masculinity every day as you do the essential, yet often undervalued and invisible, caregiving work that keeps our families together.

But studies show that the same gender norms that devalue the care work that women have done for centuries make caregiving men more isolated, more reluctant to ask for help, more uncomfortable discussing the emotional challenges of caregiving, and more unprepared to take on new caregiving responsibilities.

Inspired by the new film, On the Basis of Sexwhich shows how traditional norms around gender and caregiving hurt everyone, #WeKnowYouCare aims to change that. We’re shining a light on and celebrating the work caregiving men do to step in at life’s most critical moments. And we’re asking: how could it be easier? How can we feel more supported and connected — and what is standing in the way?

Join in. Share these stories. Share your own. Participate on the #WeKnowYouCare hashtag on Twitter and Facebook. Show the world what it looks like to be man enough to care. 



Transforming ingrained stereotypes about masculinity, gender, and the value of care takes all of us, just like caregiving takes all of us. We know you care, so here are some immediate actions you can take to help any man be man enough to care.

Join the #WeKnowYouCare Campaign

Help create a world where any man can be man enough to care.SIGN ON


Share the #WeKnowYouCareVideos

We're sharing the stories of caregiving men on our Facebook page. Watch and share

Watch and share

Join the Family Caregivers Unite! Facebook group

Join with other caregivers facing similar challenges. Find a community, get support, help change how we care!Join our group

Join our group

Share your own caregiving experiences

Everyone has a care story. Sharing your experiences can help someone get through a difficult time.Share your experience

Share your experience

More background on #WeKnowYouCare

More background on #WeKnowYouCareCheck out more info about the campaign here! READ MORE


Read the APA's recent guidance on masculinity

Read the APA's recent guidance on masculinityFind the full 34-page guidance here More info

More info

Expand the reach of #WeKnowYouCare

Expand the reach of #WeKnowYouCareContribute now! Donate