Men can be caring, vulnerable, and strong all at once. 16 million of you show this complex masculinity every day as you do the essential, yet often undervalued and invisible, caregiving work that keeps our families together.

But studies show that the same gender norms that devalue the care work that women have done for centuries make caregiving men more isolated, more reluctant to ask for help, more uncomfortable discussing the emotional challenges of caregiving, and more unprepared to take on new caregiving responsibilities.

Inspired by the new film, On the Basis of Sex, which shows how traditional norms around gender and caregiving hurt everyone, #WeKnowYouCare aims to change that. We’re shining a light on and celebrating the work caregiving men do to step in at life’s most critical moments. And we’re asking: how could it be easier? How can we feel more supported and connected — and what is standing in the way?

Join in. Share these stories. Share your own. Participate on the #WeKnowYouCare hashtag on Twitter and Facebook. Show the world what it looks like to be man enough to care.