Job Opening - Caring Across Generations


Title: Senior Communications Director
Position: Full Time
Reports To: Chief of Narrative & Culture Change
FLSA Status: Exempt
Salary: 115K – 120K
Start Date: As soon as filled
Work Location: Remote

About Caring Across Generations:

Caring Across Generations is a national campaign working to make care more affordable and accessible at every stage of life, while making sure caregivers are treated with respect and dignity. Founded in 2011 by Sarita Gupta and Ai-jen Poo, our campaign is focused on creating change in three ways: organizing a powerful movement of the Caring Majority – the majority of Americans who are directly affected by the need for care, fighting for groundbreaking policy at the state and federal level, and changing hearts and minds through storytelling and cultural organizing.

About the Position:

Caring Across Generations is seeking a Senior Communications Director to lead and grow our communications team, designing and overseeing an ambitious communications strategy that includes thought leadership and brand development, narrative strategy and implementation, a robust earned and paid media strategy, and effectively managing a team of talented communications professionals.

The Communications team, led by the Senior Communications Director, is not only responsible for driving and defining the organization’s identity and voice, but also overseeing the design of communications strategies that are core to winning our shorter-term campaigns and long-term narrative and culture change goals. The Director will ensure the campaign’s brand positioning, thought leadership, and interventions in mainstream narratives about caregiving and caregivers effectively leverage the opportunity we have for transformative change in the care economy.

The Communications Director, reporting to the Chief of Narrative and Culture Change, will work closely with all teams and provide strategic guidance and communications expertise to advance our programmatic goals. They will manage and mentor a small but mighty team, including leading the day-to-day operations of the communications team, managing the budget and overseeing the media relations work; storyteller and spokesperson development; materials development; and stakeholder and partner communications. They will also need to be ready to step in and execute when the occasion calls for all-hands-on-deck, especially in critical campaign moments. The person in this role will be ready to project manage rapid-response campaign communications as they arise, both within the organization and across coalitions.

The person in this role will have a big-picture, campaign-focused mindset that is informed by a deep understanding of the ways in which long-term narrative interventions need to take place alongside quick and powerful campaign wins. The ideal candidate is a creative and strategic thinker, a person who will use their talents and drive in service of the campaign and our goals. They will be an excellent and proactive communicator who builds and operationalizes strategies and plans for the long-term, but who can also jump into rapid response when the moment calls for it, delivering high-quality work quickly and on deadline. Above all, they will bring deep experience and expertise in communications strategy, a firm but generous management style, impeccable discretion, and excellent relationship building and problem solving skills to the role.

Specifically, the work will include the following responsibilities:

Strategic Leadership

  • Designing and overseeing the implementation of a comprehensive and integrated communications strategy for Caring Across Generations that matches the breadth and depth of the campaign’s mission and includes brand building, thought leadership, narrative research and messaging development, and a media strategy that includes earned and paid media.
    • Working closely with our Advocacy, Campaigns, Culture Change, and Development teams as a strategist and communications leader on a variety of internal and external strategic initiatives and campaigns.
    • Cultivating new organizational partnerships and collaborating with teams to test avenues for reaching new audiences.
    • Serving on Caring Across’ strategy team, which guides overall organizational strategy and is composed of the directors of each department.
    • Coordinating communication strategy in a coalition setting.
  • Maintaining and refining (as needed) organizational brand identity, and ensuring that all external communications reflect and represent the visual identity in the best possible way, with high quality design.
    • Overseeing the design needs of the organization and of all the different Caring Across teams, and ensuring that the process is streamlined.
    • Collaborating with the digital and culture change teams to oversee the creation of high-quality media content as applicable.
  • Developing innovative ways to produce and promote the Caring Across story and core narratives, including positioning the issue, brand, and spokespeople in a diverse range of media channels and strategic contexts (tech, entertainment, corporate, academic, policy, philanthropy, economy, etc.)
    • Overseeing other members of the team to execute an earned and paid media strategy for the overall organization with focus on securing a variety of placements that further the brand, narratives, projects, and campaigns.
    • Managing research, testing, and analysis of national narrative trends, and discourse related to our work to help maximize our visibility and reach.
    • Ensuring that the necessary staff are trained to be expert spokespeople for the organization and are consistently positioned to speak publicly.
    • Serving as a spokesperson for Caring Across as needed.


People & Project Management

  • Overseeing the Communications Department and budget, including managing and mentoring a talented team of full-time staff and vendors.
    • Establishing benchmarks and developing rigorous methods for measuring success of the communications goals.
  • Ensuring that the communications team develops clear messaging that aligns with the campaign’s narrative goals and brand, and pivots to match the specific need and audience in that moment—often moving from policy-speak to campaign-style messaging to pop culture audiences within the course of a few days.
    • Developing and maintaining the overall frame and messaging for the organization, including overseeing the development, drafting and design of key organizational materials (brochures, presentations, website content, etc.)
    • Ensuring that all content published online and offline meets high standards in terms of quality, design, and organizational voice. Working with the staff to ensure all content is consistent and effective for their target audiences.
  • Leading the rapid response communications strategy around key moments, including listening across teams, developing messaging, and executing an earned media strategy that is responsive to the context.
    • Overseeing communications opportunities and crises, analyzing both the risks and rewards to the organization in breaking news moments.



  • Minimum of 10 years experience of progressive experience at the intersection of communications, media and advocacy with a demonstrated track record of developing and implementing communications strategies and campaigns in a fast-paced, mission-driven environment. Preference for coalition experience.
  • Experience coordinating projects that involve multiple teams and staff members at every level of the campaign. The ideal candidate will be a framing and messaging master that brings experience with public speaking and spokespeople training and ideally has:
    • An understanding of the importance of narrative change and the mechanisms to make that happen in a crowded media environment.
    • Established contacts with broadcast and print media in relevant outlets.
  • Experience building and maintaining a brand. Ability to think big and small at the same time, seeing and setting the holistic narrative for the organization and also ensuring consistent quality, tone, org voice.
  • Experience testing innovative promotion of organizations and campaigns, including media outreach, new partnerships, new visual and content storytelling strategies.
  • Strong people and project management skills, great listener with a high degree of emotional intelligence, the ability to set and meet deadlines, detail oriented, highly organized — all while driving results. The ideal candidate will have an unflappable demeanor as well as excellent decision-making and problem-solving skills.
  • A positive team player who is willing to go above and beyond to advance the issue and the people who are impacted by providing, receiving or experiencing caregiving every day. Has a basic understanding of the ways in which race, gender, sexuality, ability, and class intersect and affect caregiving families.
  • Understanding and appreciation for different cultures, peoples, and communication styles and methods. Ability to work effectively across various dimensions of personal difference.
  • Strong social justice lens and a commitment to fighting racism, sexism, misogyny, classism, ableism, homophobia, xenophobia, and other forms of oppression.
  • Bilingual English/Spanish preferred but not required.


Compensation, Benefits and Work Schedule

This is a full-time, exempt position, with occasional evening and weekend work based on need. The salary is $115,000 – 120,000 (non-negotiable) and remote.

Caring Across Generations is a project of, and fiscally sponsored by, National Domestic Workers Alliance. NDWA offers a comprehensive benefits package including: Generous Benefits, including 5+ weeks of paid time off annually, including 3 weeks of office closure, most federal holidays, 12 days of vacation, and 12 sick days (prorated to the start date).

How to Apply

Candidates will be considered on a rolling basis until it is filled, but preference will be given to those who apply by midnight ET on May 1st

Women, People of Color, People with Disabilities and LGBTQIA+ people are strongly urged to apply.

Please send application materials to Applications should include:

  • A resume
  • Answers to the following questions in lieu of a cover letter:
    • What is your motivation for applying to this role? (suggested word limit: 200)
    • Please share an example of the most effective way you’ve seen media strategy (across earned and paid media) used to successfully push a new narrative forward, agitate for policy change, or mobilize a large and diverse constituency. (suggested word limit: 300)
    • Tell us about a time you used one or more of the core competencies we list under the qualifications section above to oversee or produce high quality media content to move a campaign aimed at moving hearts and minds (suggested word limit: 200)
  • Two writing samples, including a communications plan for a campaign or project.