Job Opening: Social Media Manager - Caring Across Generations


Social Media Manager

Position: Full Time
FLSA Status: Exempt
Reports To: Digital Director, Caring Across Generations
Salary: $65,000 – 75,000
Start Date: As soon as possible
Work Location: Remote within the U.S.

Caring Across Generations is an intersectional campaign working to make care more affordable and accessible at every stage of life, while making sure caregivers are treated with respect and dignity. Founded in 2011 by workers’ rights activists Sarita Gupta and Ai-jen Poo, we’re focused on creating change in three ways: organizing a powerful movement of the Caring Majority, fighting for groundbreaking policy at the state level and federal level, and changing hearts and minds through storytelling and leveraging pop culture.

Since the beginning of the Coronavirus pandemic, we have pivoted our social platforms to respond to Coronavirus by providing family caregivers with community, thoughtful live programming including regular Facebook Live events with partner organizations, authors, and activists, and a townhall event with over 200,000 views. Our digital campaigns during this time have had participation from activists, elected officials, celebrities, and family caregivers.

The Social Media Manager will lead our social media strategy with an eye toward developing unique campaigns that uplift family caregivers, aging adults, and people with disabilities. They will have the opportunity to reinvigorate our social media with an emphasized focus at the intersections of care work and racial justice.  This person will be instrumental in transforming our social media platforms into communities that advocate for policy change and push our cultural ideas about care and caregiving.

Position Description:

Caring Across Generations is seeking a creative, experienced social media manager to expand our social platforms, create engaging content and programming for family caregivers, and cultivate a robust digital community. The Social Media Manager will be responsible for managing the day-to-day operations of our social media accounts, building out digital campaigns, and developing a strong narrative that advocates for transforming the way we care. They will need to create culturally competent content with a sharp analysis of race, class, and disability justice that resonates broadly.

This role is perfect for a self-starter who believes that social media can be a transformative force and that our online constituency is made up of people, not just numbers to be counted. The Social Media Manager reports to the Digital Director.


  • Manage social media platforms – Facebook, Instagram, and Twitter – with daily posts that reflect our culture change, policy, and organizing work.
  • Grow our social media presence by developing content and campaigns that speak to the experiences and needs of the Caring Majority, particularly elevating caregivers, seniors, people with disabilities, and people of color.
  • Develop collaborative campaigns with partner organizations.
  • Quickly coordinate digital responses and events at the speed of the news cycle that may include social visibility campaigns, sharing Caring Across’ statements, and other creative actions.
  • Monitor social media accounts for engagement from social followers, respond to comments and messages received on social media, and work with other departments to develop social followers into activists.
  • Review and synthesize social media analytics across platforms to determine areas for growth, identify best performing content, and be strategic about new opportunities for engagement.
  • Identify opportunities to increase visibility of family caregivers and Caring Across Generations’ mission and values on social media.
  • Design shareable images quickly using Adobe Creative Suite or Canva and/or direct and project manage firm in design.


  • Four to six years of experience in most of the following: writing digital-specific content, graphic design, follower engagement, pulling and understanding analytics, campaign development, digital organizing, and coordinating online actions.
  • Works well with others across race, gender, organizational positionality, and identity differences to move the work forward with a strong racial justice lens
  • Experience in developing and implementing innovative strategy for social media campaigns that achieve desired results.
  • Experience pulling and analyzing data from social media including Twitter Analytics and Facebook and Instagram Insights.
  • Experience managing social media advertising campaigns across platforms, including Facebook, Instagram, and Twitter.
  • Excellent writing and editing skills, with the ability to write nuanced and compelling digital content that moves our followers to take bold action.
  • Forward-thinking mindset to plan and create programming that uplifts family caregivers and their needs, including video and live programs.
  • Proven experience writing compelling digital content that moves our followers to take bold action.
  • Project management experience with the ability to set and meet deadlines, be detail oriented and highly organized.
  • Experience with graphic design and branding, via Adobe Photoshop and/or Illustrator, or Canva preferred.

How to Apply 

Family caregivers, Women, People of Color, People with Disabilities and LGBTQ people strongly urged to apply.

Candidates will be considered on a rolling basis until the position is filled, but preference will be given to those who apply by midnight ET on October 23, 2020. Applications will only be accepted electronically.

To apply, please submit the following here:

Candidates will be considered on a rolling basis until the position is filled, but preference will be given to those who apply by midnight ET on October 22, 2020.

Please include a resume and three work samples (such as social graphics, or posts or campaigns you have written) all in one document.

Compensation, Benefits and Work Schedule

This is a full-time, exempt position, with occasional evening and weekend work based on need.  The annual salary range will be between $65,000 – $75,000 commensurate on experience.

Generous Benefits, including 5+ weeks of paid time off annually, including 3 weeks of office closure, most federal holidays, 12 days of vacation, and 12 sick days (prorated to the start date)