Digital Marketing Manager - Caring Across Generations

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Digital Marketing Manager

Job Title: Digital Marketing Manager
Status (FT/PT/Temporary):  Full Time
Reports to: Senior Director of Digital
FLSA Status (Exempt/Non-Exempt): Exempt
Work Location: Remote with 15% travel expected for Caring Across events and staff retreats
Start Date: As soon as filled
Salary: $80,000-$85000, based on experience


About Caring Across Generations:

Caring Across Generations (CAG) is a national campaign working to make care more affordable and accessible at every stage of life while ensuring caregivers – both family caregivers and professional care workers, people with disabilities, and aging adults are treated with respect and dignity. 

Founded in 2011 by Sarita Gupta and Ai-jen Poo (who were the executive directors of Jobs with Justice and the National Domestic Workers Alliance, respectively), we take an explicitly intersectional approach to our work, connecting the dots between the urgent need to build a strong care infrastructure and the need for bold action on immigration reform, gender, racial, economic and disability justice, and addressing the growing needs of our aging population. 

Our campaign is focused on creating change in three ways: 

  • Fighting for groundbreaking policy at the state and federal levels, 
  • Changing hearts and minds through pop culture, storytelling, cultural organizing, and
  • Building a powerful constituency for care through online organizing and convening a powerful coalition of state and national care organizations and advocates to transform our nation’s care infrastructure.

Position Summary:

Caring Across Generations is seeking a savvy and experienced Digital Marketing Manager to help lead our digital culture change work with our Culture Change team.

As the Digital Marketing Manager, you’ll use digital marketing strategies and tactics to shift traditional attitudes that view caregiving as an individual problem, and move people towards thinking of it as a collective social responsibility with public solutions. You’ll be responsible for designing and optimizing multi-channel digital marketing campaigns and tactical pushes that work to shift cultural narratives and also help meet the organization’s digital growth goals. You’ll work with Caring Across staff and external content producers, artists, and influencers. 

More specifically, you’ll juggle planned, responsive, and ongoing core digital work – and never miss a beat in seizing opportunities to insert our narratives into the cultural zeitgeist. You’ll drive data-driven, supporter-focused strategies that activate new and diverse audiences of people who give and receive care over time.

Primary Responsibilities:

  • Develop digital engagement goals, benchmarks, strategy, and output plans with the Digital and Culture Change teams for short-term responsive projects and longer-term projects that are designed to shift attitudes and cultural norms and enhance Caring Across’s ability to grow, fundraise, and engage our supporters.
  • Work with the culture change team from the very beginning of projects, campaigns, and events where they collaborate with storytellers, artists, producers, and advertising executives to co-produce and catalyze story content for mass distribution.
  • Identify opportunities for high-impact, responsive projects that’ll excite potential and existing supporters and can be scaled into larger projects with stakeholders from across the organization. 
  • Make key decisions on digital output, with respect to expertise and insights from relevant team members or organizational stakeholders as well as testing and performance data. 
  • Follow and test best practices and narrative innovations for email, social media, mobile, web, action pages, partner toolkits, and online-to-offline mobilization.
  • Produce digital supporter engagement campaigns and events that leverage pop culture influencers and care narratives to engage people from fan communities and in our target audiences.
  • Leverage insights from the worlds of digital marketing to provide people with a vision of what this changed world could look like, and with creative and imaginative on-ramps to see themselves in that vision.
  • Proactively communicate successes and learnings via quantitative and qualitative metric analysis and wrap-up reports.
  • Collaborate with email fundraising staff to write appeals as needed.
  • In collaboration with the culture change team and the social media manager, ensure cultural influencers and creatives are identified and assessed for strategic opportunities.
  • Take on digital team projects and tasks as needed.

What great qualities do you possess?

  • Minimum of 3-5 years of experience in digital marketing, email advocacy, and/or digital organizing.
  • Some knowledge of the conditions and experiences of family caregivers and/or seniors and/or a person with a disability experience navigating our inadequate care systems is a bonus. A sharp analysis of race, class, and disability justice resonates broadly to create culturally competent content.
  • Some experience in culture change, social impact campaigns for TV or film, or cultural organizing is preferred. Interest and fluency in pop culture content are desired.
  • Write in a clear and compelling way – whether through engaging online copy to motivate potential and existing supporters to take action across our channels or concise, informative updates to other staff members.
  • The ability to identify responsive list-building opportunities and dream up bold, larger-scale efforts geared to grow our following and build our power through strategic supporter engagement.
  • A track record of producing high-quality and accessible online content that has moved people to action.
  • Solid understanding of digital tools and their application to organizing including but not limited to: Peer-to-peer texting, broadcast texting, Facebook, Twitter, Instagram, Zoom, Google Apps, Google Analytics, EveryAction/VAN preferred, any CMS (WordPress, Squarespace, etc), etc.
  • Have a track record of using data and compiling digital analytics.
  • Self-motivated, highly accountable to your team, and comfortable and effective working in a remote environment.
  • Travel to quarterly staff retreats, occasional in-person meetings, events, conferences, and professional development opportunities.

What we offer you in return and why you would love being a part of our team!

  • We are 100% virtual
  • Care is in our name, it is deeply embedded in our culture, and our team is mostly current or former caregivers. We are fully supportive of your well-being. 
  • We offer a generous virtual office budget which includes a home office set up and a cellphone, internet stipend
  • Generous Paid Time Off and work flexibility, time off in the summer for a mini-sabbatical, 15 paid Holidays, 12 days of PTO and 12 days of sick leave, Paid Family Leave, and time off at the end of the year (2 weeks which lead into the new year) 
  • 401k Match
  • 100% paid Medical, Dental, Vision, Life Insurance, and Short Term Disability. Long Term Disability is paid by the employee at a very minimal cost. 
  • We offer learning and growth opportunities, (including an allowance for Professional Development)
  • You have an opportunity to live a values-aligned work-life.
  • Employee Discount Programs with discounts in stores, travel, and restaurants all over.
  • A fun team environment, even while we are busy changing the world

How to apply

Candidates will be considered on a rolling basis until it is filled, but preference will be given to those who apply by May 5th, 2023. 

Please apply at the following link:

  • A resume
  • Answers to the following questions in lieu of a cover letter:
    • What digital tactics would you use to grow an email list with quality subscribers, without sacrificing authenticity and narrative cohesion? (suggested word limit: 300)
    • Our culture change work produces digital marketing content that’s meant to “engage” people/get them to change their mind versus asking them to click something or submit a form. Describe a creative digital asset you’d create for reaching caregivers who don’t see themselves as caregivers yet over paid and organic social media channels? (suggested word limit: 400)
    • Briefly, how do you approach copywriting for mass emails that move supporters to action?  (suggested word limit: 300)
  • Please share a writing sample, preferably a sample of email writing for advocacy or fundraising. Sharing any links to previous campaigns or a portfolio is a bonus.

Caring Across Generations is committed to fostering and maintaining a work environment where diversity, equity, inclusion and accessibility (DEIA) are fully integrated into everything we do. As such, we strongly prioritize and embrace Black, Indigenous and people of color; a multigenerational workforce; LGBTQ+; those across religious and spiritual affiliations; and people with disabilities to join our representative and highly talented team.

Work schedule and organization details

This is a full-time, exempt position, with occasional evening and weekend work based on need.  The salary is $80-85,000

Caring Across Generations is a project of, and fiscally sponsored by the National Domestic Workers Alliance.